Firstly I feel that logic and analysis “left brain reasoning” is equal and part of ”righ brain reasoning” in this “conceptual age”. With the two we have balance and are able to come up with new concepts and creative ideas, we are all creative. Creative doesn’t in my oppinion stand just for designers, storytellers, inventors and teachers just to name a few. Every time we make something and or do something we are creating, even when we think in it’s simplest form.
I am going to explore the six “right-brain directed aptitudes,” in which Daniel Pink states in the best-seller book ‘A whole New Mind (Reverhead Trade) as necessary for successful professinals to have in a world that is of increased automation and out-sourcing, they are design, story, symphony, empathy, play, and meaning.
Q1)
- DESIGN: Starts at the begining of a project. It is the things considered before going to the next step like who might be the audience, what culture are we speaking to, what meanings do the colours considered have for the particular audience at hand? What is the time frame and budjet, how is the product going to be displayed and where? By knowing these things first, one can then proceed to the how of presenting it.
- STORY: Is a form of communicating, storytelling is a process where we share our ideas, dreams and experiences and even our fantasys. It is known that most people can never go past a “true” life story it makes things real and we can all connect. Stories that involve more fantasy are ok to, but sometimes it’s nice to get back to reality and enjoy that also, with the mass media these days we can get to lost in fantasy and then when we have to face reality we don’t cope all that well.
- SYMPHONY: Being able to use our experiences and even our intuition to make sense of our world and then being able to translate that into an interesting story by breaking down the complex issues and then delivering what is most important creatively.
- EMPATHY: For me empathy is something I think we can all become better at, but it is sometimes challenging in a world like today with corporations driving people to do what ever it takes to make more and more profit being the “bottom line” even if that is putting other humans in harms way. I feel it is my role to be aware of this and to truely challenge that system and to truely be mindful of putting myself in the shoes of my audience more often than not and to connect with them in order to be of service first to them and then reap the rewards financialy and emotionaly.
- PLAY: There is a time and place to play in the business world, and yes “laughter” is the best medicine and makes for a more easygoing work place. I don’t agree that poeple who laugh are necessarily more creative. I know for me I have recently been very creative in one of my other units “intro into viusal praxis” and have received very high marks and I was far from playful and laughing at the time. Once the work was finished I laughed more but for me I prefer to just get stuck into it. Maybe it is something that I can explore in the futre? It also depends who you are working for as to their work ethic and I think it is something you just have to play by ear at the time and yes challenge the system sometimes and sometimes just go with the flow.
Q2)
- Now I will show examples of my powerpoint presentation assignment 2, and address where the aptitudes are current.
Slide 1 – 9: I definetly considered the design of all pages prior to uploading any images and text. I thought of my audience being the tourist industry and my landscape being Western Australia. The type of story I wanted to tell was short and sweet and then direct the viewer to additonal infomation with a link provided in the end slide.
I wanted to represent a layed back atmosphere that was relaxing and where you could just lay back and enjoy the sunshine with ease. Symphony was present in the fact that I did try to disect the key tourist attractions and then simply put them together to give a visual experience.
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I certainly had empathy current in my slides as I actually did the tour at Christmas this year so I really did put my self in the position of the tourist prior.
Play was certainly involved alot in this project prior as I was on Christmas holidays and enjoyed every little bit. During the process of creating it back here in Perth not so much laughther was involved as I was pretty tied up with study and home life.
Q3) I have actually decided to keep my presentation as is, I am happy with the simplicity and the story told a is. I am happy with the fact that I was part of the experience prior to design stage and would like to keep it simple.
REFERENCES:
Reynolds, G. (2008). Presentations in “The Conceptual Age”. In Presentation Zen: Simple Ideas on Presentation Design and Delivery (pp. 14-19). Berkely, CA: New Riders.
2009/05/12
australiaart
